Hello!
I'm a Creative Design Lead with 15 years experience and a proven track record of helping Fortune 500 companies and early-stage startups bring their ideas to life. With a background in Industrial Design and Interdisciplinary Design, I am skilled in designing experiences at the intersection of physical, digital and virtual.
As part of Accenture Song's Connected Products & Spaces team, I lead multidisciplinary teams on a variety of projects, both physical and immersive. From research and usability testing in virtual reality environments to launching full-fledged experiences, spaces and consumer products, overseeing all stages of the design process.
I got my start designing furniture and interiors for boutique hotels and restaurants before making a jump into tech. Prior to joining Accenture Song, I worked for renowned design consultancies such as frog design and led the physical experience design and deployment of primary care facilities for Forward, a healthcare startup named one of Time Magazine's best 25 inventions of 2017. With a strong focus on extended reality (XR) creative direction I have also played a key role in the design and creation of extended reality experiences for the future of enterprise collaboration.
As part of Accenture Song's Connected Products & Spaces team, I lead multidisciplinary teams on a variety of projects, both physical and immersive. From research and usability testing in virtual reality environments to launching full-fledged experiences, spaces and consumer products, overseeing all stages of the design process.
I got my start designing furniture and interiors for boutique hotels and restaurants before making a jump into tech. Prior to joining Accenture Song, I worked for renowned design consultancies such as frog design and led the physical experience design and deployment of primary care facilities for Forward, a healthcare startup named one of Time Magazine's best 25 inventions of 2017. With a strong focus on extended reality (XR) creative direction I have also played a key role in the design and creation of extended reality experiences for the future of enterprise collaboration.
Here's a little bit about my approach to the design process and how I've adapted it to lead diverse teams across multiple industries:
An Adaptable Process
I see a successful design process as always flexible and iterative. It’s a general framework that can be adapted to suit the specific needs and requirements of any project. Coming from a multidisciplinary background I adapt my own process to create compelling experiences regardless of the desired output by learning the tools of the trade, collaborating with other disciplines and familiarizing myself with the technology, industry and target market. This allows me to work on programs across the physical, digital or immersive spectrum.
Connecting the Dots
When it comes to creating new compelling experiences, there is usually a gap between strategic thinking and tactical building and development. This is the role I try to fill. Utilizing visual communication skills and my interdisciplinary background, I help connect the dots between stakeholders and strategic leadership with multidisciplinary build teams to reduce iteration loops and create engaging experiences that meet the needs and expectations of users.