Alejandra is an Industrial Design Lead based out of the San Francisco Bay Area, currently working at Fjord - part of Accenture Interactive. Born and raised in Mexico City, she holds a BA in Industrial Design and an MFA in Interdisciplinary Design from the College for Creative Studies in Detroit, MI.
Coming from a furniture and interior design background, Alejandra made the leap into tech where she has over 10 years experience working with multiple Fortune 500 companies, as well as early stage startups, helping them transform ideas into reality. She specializes in designing solutions that take place at the intersection of digital and physical. Over the years she's worked on a variety of projects that range from design research, usability testing and alignment workshop facilitation all the way to end-to-end design and shipping of full- fledged, consumer-facing experiences and products.
Prior to joining Fjord she worked at frog design for a few years and most recently led the physical experience design, interior architecture and custom digital/physical solutions of concierge-style medical facilities for Forward, an innovative Healthcare startup named one of Time Magazine's best 25 inventions of 2017.