Alejandra is an Industrial Design Lead based out of the San Francisco Bay Area, currently working at Fjord - part of Accenture Interactive. She is also Co-Chair of IDSA's Women in Design San Francisco Chapter. Born and raised in Mexico City, she holds a BA in Industrial Design and an MFA in Interdisciplinary Design from the College for Creative Studies in Detroit, MI.
Coming from a furniture and interior design background, Alejandra made the leap into tech where she has over 13+ experience working with multiple Fortune 500 companies, as well as early stage startups, helping them transform ideas into reality. She specializes in designing solutions that take place at the intersection of digital and physical. Over the years she's worked on a variety of projects that range from design research, usability testing and alignment workshop facilitation all the way to end-to-end design and shipping of full- fledged, consumer-facing experiences and products.
She's an XR enthusiast and has had the chance to work on both the hardware and experience design for products such as the Meta 2 AR headset and early Oculus dev kit.
Prior to joining Fjord she worked at frog design for a few years and most recently led the physical experience design, interior architecture and custom digital/physical solutions of concierge-style medical facilities for Forward, an innovative Healthcare startup named one of Time Magazine's best 25 inventions.

Industrial Design Lead

2019 - 2021
Industrial Design Lead

2018 - 2019
Industrial + Space Design Lead

2016 - 2018
Senior Industrial Designer

2012 - 2016
Industrial Design Lead Consultant

2013 - 2014
Industrial Design Intern

Industrial Design Consultant

Industrial and Furniture Designer (Special Projects)

2008 - 2010
ITESM (Mexico City)
Industrial Design Undergraduate Program

2003 - 2007

I've led teams...
Envisioning, designing and shipping concierge primary care locations, including interior and furniture design as well as custom, hardware devices like interactive, large-scale touch screens and vital metrics body scanners utilized inside the health clinics. 
Creating design standards, guidelines and documentation for the deployment of health clinics and managing both internal and external contractors and agencies.
Through the entire design process from initial research and ideation to prototyping and documentation for fabrication of wearable products, audio devices and AR/VR/XR headsets as well as furniture and spaces.
Throughout the design and facilitation of executive alignment workshops as well as the synthesis and documentation of insights to enable user-centered service and strategy design programs. 

functional experience
User Research & Ethnography, Workshop Design & Facilitation, Design Strategy, Physical UX, Product Design, Interior Design, Ideation and Sketching, Rapid Prototyping, Digital and Virtual Reality Modeling and Visualization.

Industry Experience
Healthcare User Experience & Spatial Design, Consumer Hardware, Wearable Product Design, Retail & Hospitality Space Design, Virtual Reality Usability Testing and Modeling.


Click on the link bellow to learn a bit more about some of my thoughts on how industrial designers are critical in envisioning and executing end-to-end experiences that sit at the intersection of physical and digital.
How industrial designers can become “The Bridge” between physical/digital
In search for the missing link between physical and digital that will enable more meaningful and tangible experiences.
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