ABOUT ME 
Alejandra is a Design Manager with over a decade of experience and a proven track record of helping Fortune 500 companies and early-stage startups bring their ideas to life. With a BA in Industrial Design and an MFA in Interdisciplinary Design, Alejandra is skilled in designing experiences at the intersection of digital and physical.
As part of Accenture Song's Connected Products & Spaces team, Alejandra leads multidisciplinary teams on a variety of projects, both physical and immersive. From research and usability testing to launching full-fledged consumer experiences and products, she is adept at overseeing all stages of the design process. 
With a strong focus on extended reality (XR) creative direction, Alejandra has also played a key role in the design and creation of extended reality experiences for immersive mediums.
Alejandra got her start designing furniture and interior spaces for boutique hotels and restaurants before making her jump into tech. Prior to joining Accenture Song, she worked for renowned design consultancies such as frog design and led the physical experience design and deployment of primary care facilities for Forward, a healthcare startup named one of Time Magazine's best 25 inventions of 2017.
She is fluent in both English and Spanish and conversational in French and Italian.


CURRICULUM VITAE

ACCENTURE SONG (Formerly Fjord)
Design Manager

2019 - 
MAST
Industrial Design Lead

2018 - 2019
FORWARD
Industrial + Space Design Lead

2016 - 2018
FROG DESIGN
Senior Industrial Designer

2012 - 2016
OLIVE LABS
Industrial Design Lead

2013 - 2014
COLLEGE FOR CREATIVE STUDIES
Interdisciplinary Design (MFA)

2010 - 2012
TWISTHINK
Industrial Designer

2011
DIABLO DESIGN
Industrial Designer 

2010
ESRAWE STUDIO
Industrial and Furniture Designer 

2008 - 2010
ITESM (Mexico City)
Industrial Design (BFA)

2003 - 2007


EXPERIENCE HIGHLIGHTS
I've led teams...
Envisioning, designing and shipping concierge primary care locations, including interior and furniture design as well as custom, hardware devices like interactive, large-scale touch screens and vital metrics body scanners utilized inside the health clinics. 
Creating design standards, guidelines and documentation for the deployment of health clinics and managing both internal and external contractors and agencies.
Working on end-to-end programs from initial research and ideation to prototyping and documentation for fabrication of wearable products, audio devices and AR/VR/XR headsets as well as furniture and spaces.
Designing and facilitating executive alignment workshops as well as the synthesizing and documenting insights to inform user-centered service and strategy design programs. 
functional experience
User Research & Ethnography, Workshop Design & Facilitation, Design Strategy, Physical UX, Product Design, Interior Design, Ideation and Sketching, Rapid Prototyping, Digital and Virtual Reality Modeling and Visualization.
Industry Experience
Healthcare User Experience & Spatial Design, Consumer Hardware, Wearable Product Design, Retail & Hospitality Space Design, Virtual Reality Usability Testing and Modeling.


How industrial designers can become “The Bridge” between physical/digital
In search for the missing link between physical and digital that will enable more meaningful and tangible experiences.

Click on the link bellow to learn a bit more about some of my thoughts on how industrial designers are critical in envisioning and executing end-to-end experiences that sit at the intersection of physical and digital.
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